When online ads go wrong
September 27, 2007
Kev the online marketing pro had an interesting response to my post about clicking on blog ads, in which he said that the beauty of google ads were that they were obsessively customisable. Which may be true, but it seems that few advertisers care enough to set up intelligent ad campaigns.
As I mentioned before I read a lot of feminist blogs, and I’ve lost count of the number of times that keywords seem to get picked out for all the wrong reasons.
This ad, for example, was illustrating an article about abortion rights:
And this one was on an article about unrealistic beauty expectations:
Such stupid ad placement is obviously infuriating to the reader, embarrassing for the blog and inefficient for the advertiser.
At least some blogs are taking a slightly more intelligent stance – The Curvature, for example, recently changed its ad policy so that offensive ads don’t get through, and they even ask readers to let them know if any do slip in.
Entry Filed under: feminism, web geekery, web writing. Tags: adwords, blog ads, feminism, google, offensive, online marketing.
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1.
Kev | September 27, 2007 at 11:21 am
I’m finding more and more that online PR management is becoming a larger and larger field.
Not paying attention to your ads and taking control over where and when they are displayed can create a negative and insensitive view of your company.
Ads like this are often found because the ad campaign managers are inexperienced or didn’t hire someone like me
2.
Milly Metre | September 27, 2007 at 7:12 pm
It’s not just online. Sometimes you just have to wonder if the advertiser has really thought about the message they are sending. Remember the Renault advert all about bottoms? Do you want to buy a car that looks like someone’s arse?
3.
wordpress template | July 20, 2009 at 8:50 am
i,m agree with kev