Comments on: How to write a great press release http://hookjab.wordpress.com/2007/05/17/how-to-write-a-great-press-release/ punchy writing about writing Wed, 18 Nov 2009 06:58:03 +0000 http://wordpress.com/ hourly 1 By: Tips for writing effective press releases « Designtivity http://hookjab.wordpress.com/2007/05/17/how-to-write-a-great-press-release/#comment-2944 Tips for writing effective press releases « Designtivity Wed, 26 Aug 2009 19:04:35 +0000 http://hookjab.wordpress.com/2007/05/17/how-to-write-a-great-press-release/#comment-2944 [...] the HookJab article, How to write a great press release, there are three headlines compared against eachother, and a few useful [...] [...] the HookJab article, How to write a great press release, there are three headlines compared against eachother, and a few useful [...]

]]> By: tdh2007 http://hookjab.wordpress.com/2007/05/17/how-to-write-a-great-press-release/#comment-2887 tdh2007 Mon, 20 Apr 2009 07:25:27 +0000 http://hookjab.wordpress.com/2007/05/17/how-to-write-a-great-press-release/#comment-2887 good good

]]> By: dimanomarketing http://hookjab.wordpress.com/2007/05/17/how-to-write-a-great-press-release/#comment-1242 dimanomarketing Wed, 20 Jun 2007 18:16:50 +0000 http://hookjab.wordpress.com/2007/05/17/how-to-write-a-great-press-release/#comment-1242 We recently posted an article on the Secrets of Sending Press Releases. It examines similar issues and concerns of your article. Thanks for the insights. http://dimanomarketing.wordpress.com/2007/06/19/the-secret-of-sending-press-releases/ We recently posted an article on the Secrets of Sending Press Releases. It examines similar issues and concerns of your article. Thanks for the insights.

http://dimanomarketing.wordpress.com/2007/06/19/the-secret-of-sending-press-releases/

]]> By: Simon Wakeman http://hookjab.wordpress.com/2007/05/17/how-to-write-a-great-press-release/#comment-968 Simon Wakeman Wed, 30 May 2007 22:15:31 +0000 http://hookjab.wordpress.com/2007/05/17/how-to-write-a-great-press-release/#comment-968 <strong>What makes a good news release</strong> HookJab points to an interesting example of where three different university PR departments have produced news releases on the same story. ... What makes a good news release

HookJab points to an interesting example of where three different university PR departments have produced news releases on the same story.
…

]]> By: Here’s your advice for writing effective press releases : David Airey :: Creative Design :: http://hookjab.wordpress.com/2007/05/17/how-to-write-a-great-press-release/#comment-893 Here’s your advice for writing effective press releases : David Airey :: Creative Design :: Fri, 25 May 2007 15:10:06 +0000 http://hookjab.wordpress.com/2007/05/17/how-to-write-a-great-press-release/#comment-893 [...] the HookJab article, How to write a great press release, there are three headlines compared against eachother, and a few useful [...] [...] the HookJab article, How to write a great press release, there are three headlines compared against eachother, and a few useful [...]

]]> By: Gail Kent http://hookjab.wordpress.com/2007/05/17/how-to-write-a-great-press-release/#comment-788 Gail Kent Sat, 19 May 2007 02:05:22 +0000 http://hookjab.wordpress.com/2007/05/17/how-to-write-a-great-press-release/#comment-788 Having worked for several universities at a PR director, I can tell you that many times it is not the PR people, but rather the administrators, who muck up a good press release. It is extremely difficult to convince educators -- particularly those in the corner office -- that writing the way people talk is the best way to communicate. They often think that a press release should read like a dissertation. Not only does a PR director in a university setting have to educate the media on the university, but she must also educate the educators about the media. Frankly, the latter is the harder task. Having worked for several universities at a PR director, I can tell you that many times it is not the PR people, but rather the administrators, who muck up a good press release. It is extremely difficult to convince educators — particularly those in the corner office — that writing the way people talk is the best way to communicate. They often think that a press release should read like a dissertation. Not only does a PR director in a university setting have to educate the media on the university, but she must also educate the educators about the media. Frankly, the latter is the harder task.

]]> By: Joan Stewart, The Publicity Hound http://hookjab.wordpress.com/2007/05/17/how-to-write-a-great-press-release/#comment-780 Joan Stewart, The Publicity Hound Fri, 18 May 2007 16:30:24 +0000 http://hookjab.wordpress.com/2007/05/17/how-to-write-a-great-press-release/#comment-780 You asked, "Anyone got other killer tips for writing killer press releases?" I sure do. I have 89 of them. They're all in the free email tutorial I created called "89 ways to write powerful press releases." I created it when it became clear to me that many people who write press releases are still mistakenly assuming that they are writing press releases for journalists. The really good stories in the media come not from press releases, but from customized pitches to specific media outlets. These days, the real value in writing press releases and posting them online is that you can catch the attention of consumers, milliions of whom search the Internet daily for info on products and services. The course is very long (89 days) but by the time you're done, it will be like earning a master's degree in press release writing. You can opt into the course at http://www.PublicityHound.com/pressreleasetips/art.htm You asked, “Anyone got other killer tips for writing killer press releases?”

I sure do. I have 89 of them. They’re all in the free email tutorial I created called “89 ways to write powerful press releases.” I created it when it became clear to me that many people who write press releases are still mistakenly assuming that they are writing press releases for journalists.

The really good stories in the media come not from press releases, but from customized pitches to specific media outlets.

These days, the real value in writing press releases and posting them online is that you can catch the attention of consumers, milliions of whom search the Internet daily for info on products and services.

The course is very long (89 days) but by the time you’re done, it will be like earning a master’s degree in press release writing.

You can opt into the course at http://www.PublicityHound.com/pressreleasetips/art.htm

]]> By: Kev http://hookjab.wordpress.com/2007/05/17/how-to-write-a-great-press-release/#comment-759 Kev Thu, 17 May 2007 13:59:35 +0000 http://hookjab.wordpress.com/2007/05/17/how-to-write-a-great-press-release/#comment-759 sorry for the spam... this is the article and blog I was mean to post: <a href="http://www.problogger.net/archives/2005/12/30/tens-tips-for-writing-a-blog-post/" rel="nofollow">Pro blogger</a> http://www.problogger.net/archives/2005/12/30/tens-tips-for-writing-a-blog-post/ sorry for the spam…
this is the article and blog I was mean to post:
Pro blogger
http://www.problogger.net/archives/2005/12/30/tens-tips-for-writing-a-blog-post/

]]> By: Kev http://hookjab.wordpress.com/2007/05/17/how-to-write-a-great-press-release/#comment-758 Kev Thu, 17 May 2007 13:19:51 +0000 http://hookjab.wordpress.com/2007/05/17/how-to-write-a-great-press-release/#comment-758 the link above was meant to go here: (I think) http://www.copyblogger.com/writing-headlines-that-get-results/ the link above was meant to go here: (I think)
http://www.copyblogger.com/writing-headlines-that-get-results/

]]> By: Kev http://hookjab.wordpress.com/2007/05/17/how-to-write-a-great-press-release/#comment-757 Kev Thu, 17 May 2007 12:10:49 +0000 http://hookjab.wordpress.com/2007/05/17/how-to-write-a-great-press-release/#comment-757 Not being a copywirter I dont often get the chance to write headlines/press releases. However, I recently read a description of what the aims of titles and opening paragraphs should be. It said that the aim of your title was to get the reader to want to read the first line of your article. The aim of the first line of your article is to make the reader want to read the second line of your article (and so on) this is a nice article on <a>headline writing</a>. the entire blog is pretty useful as a copywriting resource in my opinion. Not being a copywirter I dont often get the chance to write headlines/press releases.

However, I recently read a description of what the aims of titles and opening paragraphs should be.

It said that the aim of your title was to get the reader to want to read the first line of your article.
The aim of the first line of your article is to make the reader want to read the second line of your article (and so on)

this is a nice article on headline writing. the entire blog is pretty useful as a copywriting resource in my opinion.

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