Zopa, zo good

God bless the internet. Matthew Stibbe of Bad Language blog noticed a patch of clumsy copy on the Zopa website, mentioned it on his blog, and within the hour the Zopa copywriter had read the blog and fixed the problem.

It’s so refreshing to see people take such a proactive approach to improving their websites! When I used to work at a web design company sometimes it would take weeks of constant nagging to get something simple fixed – and this to someone who sat mere metres away from me.

I know that the Zopa example is slightly different due to the very public nature of this particular error, but still – an hour is pretty good going.

Huzzah for user-feedback-web2.0-ness and all that gubbins!